Toffle Towers: old-school hand-lettering & a rocket-powered bus

Ever wondered how the title type for a series gets designed? I’ll show you my inspirations for the title type of the Toffle Towers series. I’ll also show you how I designed the series’ quirky shuttle bus vehicle.

My new book Toffle Towers book 3 is out now! It’s written by Tim Harris and illustrated by me. You can grab a copy at the links at the bottom of this blog post.

To celebrate the release of third book in the series, I’ve prepped a bunch of behind-the-scenes blog posts. I’ll show you how I designed the characters; how I designed the cover for book 1; how I designed the hotel’s exterior; and how I designed the hotel’s interior. But today, I’m showing you how I designed a couple of other things – the hotel’s unique shuttle bus, and the title typography.


Title typography

I’ve always loved typography; in fact I’ve designed the title type for a bunch of my books (see The Last Viking and my S.Tinker Inc graphic novel series). So I mocked something up for the Toffle Towers series too. I looked at old-fashioned shop and hotel signage for inspiration. Here are some reference pics I collected. Then I started mocking something up. I wanted it to be old-fashioned but quirky and fun. This is what came out. Luckily, the publishers liked it. It was a rare case of the first idea being good enough!


The ‘Shuttle’ Bus

Tim described it as an old bus with wings and 6 rocket engines bolted on. I wanted it to be an old chrome bus, so that it would look retro and space-age. I found what I was looking for on a google image search.

I also had to figure out in my head how it would be able to take off and land in small spaces without destroying anything. I settled on VTOL  (vertical take off and landing) engines like you find on Harrier jump jets. There would be a rocket in each of the shuttle bus wings, and these would be able to rotate to provide both downward and forward thrust. I needed to figure out if the whole wings would rotate, or just the engines, so I tried it a bunch of ways. Once the design was finalised, I could draw the bus in action. Here’s a rough of one of the internals from book 1:

… and here’s the final. And here’s the bus as it appears on the cover of book 1. You can check out more behind-the-scenes blog posts for Toffle Towers here.


Toffle Towers 3: Order in the Court

Buy online:
Booktopia (Australia/NZ only)
Dymocks
QBD (Australia only)
Readings
Angus & Robertson (Australia only)
Book Depository

Toffle Towers 2: The Great River Race

Buy online
Booktopia (Australia/NZ only)
Dymocks
QBD (Australia only)
Readings
Angus & Robertson (Australia only)

Toffle Towers 1: Fully Booked

Buy online
Booktopia (Australia/NZ only)
Kinokuniya (Australia only)
Dymocks
QBD (Australia only)
Readings
Angus & Robertson (Australia only)

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Author: James Foley

James Foley makes children’s books for children who read books. If you’re a child and you’re eating his books, you’re doing it wrong. His books include the Secret Agent Mole graphic novel series, the S.Tinker Inc graphic novel series, and the multi-award winning Stellarphant. James lives in Perth with his wife, 2 kids, and a labrador. He is a massive Marvel movie nerd and comes from a long line of queuing enthusiasts. Follow him on socials ( @jamesfoleybooks ) or at www.jamesfoley.com.au .

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